The Brand and Communications Manager will be in-charge of the overall development and implementation of the brand strategy of Knauf Gypsum Philippines. Manage the implementation and execution of all brand and communication events and activities of the company. In-charge of leading and accelerating the overall development and implementation of the digital marketing strategy of the company.
Oversee the creation and production of all communication materials of the company.
Create and develop the overall brand strategy of Knauf Gypsum Philippines
Analyze brand positioning and study consumer insights, persona, behavior and trends
Devise innovative growth strategies and ensuring that the brand message is conveyed in all brand and marketing collaterals, literature, videos and online content
Lead in the implementation of sales and marketing events and activities
Translates regional category directives to local marketing strategies.
Manage the brand & digital marketing team to ensure that the digital marketing strategy and campaigns will be implemented
Monitor all aspects of digital customer interaction including online content, website, email, apps and all social media platforms
Measure and report performance of all digital marketing campaigns and assess against goals
Knauf employees play a large part in the success of the company. Their performance, competence and motivation are based on the implementation of the Knauf values of entrepreneurial spirit, dedication, partnership and humanity in the course of their daily work. Individual performances make a contribution to our joint success as a team. This is the basis for further growth of the Knauf Group.
About Knauf Philippines
Knauf is one of the world’s leading manufacturers of modern insulation materials, drylining systems, plasters and accessories, thermal insulation composite systems, paints, floor screed, floor systems, and construction equipment and tools. With more than 250 production facilities and sales organisations in over 86 countries, 35,000 employees worldwide, and sales of 10 billion Euro (in 2019), the Knauf Group is without doubt one of the big players on the market – in Europe, the USA, South America, Asia, Africa, and Australia.